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Rhode Beauty 

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Brand Description

Los Angeles, CA

Sales: $215 million

www.rhodeskin.com

Key Personnel: Hailey Bieber, founder, chief creative officer and head of innovation

Major Products: Peptide Lip Treatment and Cinnamon Roll Lip Tint

New Products: Pineapple Refresh Cleanser

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Yearly results

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $215 Million

ELF Beauty acquired Rhode Beauty, Hailey Bieber’s cosmetics and skin care brand, for as much as $1 billion. The acquisition comes two months after the brand reportedly hired JPMorgan Chase to manage the sale.

Bieber told Vogue Magazine that finding a home for her two-year-old brand was a “really scary process” but was intrigued by the ELF Beauty team and its “strong sense of community” upon meeting. She also long admired the company’s marketing campaigns.

Bieber will continue her role as founder while expanding as Rhode’s chief creative officer and head of innovation, Vogue reports.

Recently, the company hit the refresh button with its first facial cleanser called “Pineapple Refresh.” A special marketing campaign for the new cleanser features a sultry snorkeling trip to the Bahamas with fellow models Candice Swanepoel and Bianca Blakeney.

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